One of the primary factors in the dissolution of a small business is the lack of effective marketing strategies. This stands to reason because no one can patronize a business if they do not know it exists. A small business owner can protect himself and his business can efficiently and accurately target the best market for his product or service, he just needs the best and most effective plan available.  Dan Kennedy has perfected through years of time tested experience has created a marketing system that can change the course of any businesses income and revenue.  His proven track record of successful and radically different strategies cannot only be the life preserver to save your business, but also the source of the businesses continued success.  A small business owner can greatly increase income and secure solvency in this shaky economy. The only thing he requires is an open mind.  Businesses everywhere can take advantage of his fantastic ideas and strategies, virtually risk free.